Vice-President, US Brand Marketing & Communications

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com The Vice-President, US Brand Marketing & Communications is accountable for setting the strategic direction and roadmap for brand marketing and communications across the US business, ensuring alignment with enterprise priorities, business growth objectives, and client experience goals. The role is accountable for leading the development and execution of integrated brand, marketing, and communications strategies that strengthen CIBC’s market presence in the US, support business priorities, and build awareness, engagement, and reputation with key stakeholders. This includes oversight of brand positioning, strategic marketing programs, internal and external communications, executive communications, and agency and partner relationships. CIBC employee experience principles: Always professional … so our team members can excel and be their best professional self. Radically simple … so our team members can focus on what they need to do and make an impact. Genuinely caring … so our team members can feel valued for who they are and what they contribute. CIBC leadership capabilities: Envisions the future… to innovate purposefully to create new value and harness new capabilities in order to meet the evolving needs of our diverse stakeholders. Inspires hearts and minds… to build an inclusive culture where we make bold choices, collaborate, and empower others to take chances and do what’s right for our stakeholders. Drives action and impact, together… to align with urgency around what matters, making decisions with speed and always making a real difference. What You’ll be Doing Brand Strategy and Market Positioning Develop and lead the US brand strategy, ensuring alignment with enterprise brand direction and US business priorities. Define and evolve brand positioning, messaging, and value proposition to support awareness, consideration, and trust among target audiences. Ensure consistency and quality of brand application across campaigns, channels, client touchpoints, and communications. Identify opportunities to strengthen CIBC’s reputation and presence in the US market through differentiated brand and storytelling strategies. Integrated Marketing Lead the development and execution of integrated marketing programs that support business growth, client acquisition, engagement, and retention. Oversee multi-channel marketing initiatives across all the channels such as digital, social, email, events, sponsorships, content, paid media. Partner with business leaders and functional teams to translate business priorities into effective marketing strategies and campaigns. Monitor marketing effectiveness and optimize plans based on performance, insights, and evolving business needs. Events Oversee the end-to-end events function, including the strategy, planning, execution, and evaluation of client, partner, employee, and market-facing events aligned to business priorities. Lead and develop the events team, providing direction, governance, and operational oversight to ensure high-quality delivery, strong stakeholder collaboration, and measurable business impact Corporate and Executive Communications Lead strategic communications planning for the US business, including internal and external communications initiatives. Provide communications counsel to senior executives and support executive messaging, speaking opportunities, and leadership visibility. Ensure communications are aligned with enterprise priorities, business objectives, and reputational considerations. Oversee change communications, employee communications, and key business announcements for the US region. Stakeholder Engagement and Reputation Management Build strong partnerships with internal leaders, enterprise functions, and external partners to advance brand and communications priorities. Support the protection and enhancement of corporate reputation through proactive messaging and coordinated communications planning. Partner with relevant teams on issues management, media relations, and sensitive communications as required. Ensure alignment between marketing, communications, and broader stakeholder engagement strategies. Agency and Partner Management Lead external agency and vendor relationships, including strategic planning, creative development, execution oversight, and performance management. Ensure agency partners deliver high-quality work aligned to strategy, timelines, budgets, and brand standards. Support effective briefing, governance, and decision-making processes to improve speed, quality, and impact. Measurement, Governance, and Operational Effectiveness Establish performance measures and reporting to evaluate brand, marketing, and communications effectiveness. Use market research, audience insights, campaign metrics, and business results to inform decision-making and continuous improvement. Oversee budgets, planning processes, and operational controls for the function. Ensure all activities comply with applicable policies, regulatory requirements, risk standards, and brand governance expectations. People Leadership Lead, develop, and inspire a high-performing team across brand marketing and communications. Create an inclusive, collaborative environment that supports innovation, accountability, and talent development. Build organizational capability and ensure the team is positioned to meet evolving business and stakeholder needs. What We’re Looking For University degree in Marketing, Communications, Business, J