Vice President, Segment Marketing

Overview About Suffolk   Suffolk is a national enterprise that builds, innovates, and invests. We provide value across the entire project lifecycle through our core construction management services and complementary business lines in real estate investment, design, self-perform construction, and technology start-up investment (Suffolk Technologies). By integrating data, artificial intelligence, and advanced technology through our Seamless Platform, we connect design, construction, and operations to deliver smarter, more predictable results and redefine how America builds.  Suffolk – America’s Contractor – is a national company with more than $9 billion in annual revenue, 3,000 employees, and 17 offices, including Boston (headquarters), New York City, Miami, West Palm Beach, Tampa, Estero, Dallas, Los Angeles, San Francisco, San Diego, Las Vegas, Herndon, U.S. Virgin Islands, and other key markets. Suffolk manages some of the most complex and transformative projects in the country, serving clients across healthcare, life sciences, education, gaming, aviation, transportation, government, mission critical, and commercial sectors. Suffolk is privately held and is led by founder, chairman and CEO John Fish. Suffolk is ranked #8 on ENR’s list of “Top CM-at-Risk Contractors.” For more information, visit www.suffolk.com and follow Suffolk on Facebook, Twitter, LinkedIn, YouTube, and Instagram.  At Suffolk, we believe that our total rewards program should offer you and your family the support you need wheyn it matters most. That’s why we have created a program that provides employees with access to a wide variety of options that can be personalized to support you and your loved ones physically, emotionally, and financially.  Benefits include, competitive salaries, auto allowances and gas cards for certain roles, access to market leading medical and emotional and mental health benefits, dental, and vision insurance plans, virtual care options for physical therapy and primary care, generous paid time off, 401k plan with employer match and access to expert financial resources, company paid and voluntary life insurance, tax deferred savings accounts, 10 backup daycare days each year, short- and long-term disability, commuter benefits and more.  For more information, click here.  Role Summary The Director of Vertical and Innovation Marketing is an experienced marketing strategist responsible for our most innovative initiatives and forward-thinking business verticals: Suffolk Design, Suffolk Technologies, Suffolk Sustainability, Suffolk Commissioning, Suffolk Global, Suffolk Capital and Freedom Source. This is a senior leadership role with enterprise-wide influence – one that sits at the intersection of brand and growth strategy.   As Director, this role will set the strategic marketing vision for Suffolk’s verticals and innovation-focused initiatives, mentor a high-performing team, and serve as a thought partner to vertical presidents and senior leaders across the organization. This individual will be accountable not just for executing programs – but for shaping the direction that determines how Suffolk’s verticals enable the enterprise to compete and win in priority markets.   This role is for a proven marketing leader who knows how to build strategy, develop talent, and drive measurable impact at scale. The Director, Vertical and Innovation Marketing is required to be on-site in our vibrant Boston office four days a week, where they can take advantage of free parking, an on-site gym, a cafeteria, and other perks that contribute to a welcoming culture and distinctive workplace environment!    Responsibilities Marketing Vision & Organizational Leadership   Own the annual marketing strategy and investment roadmap for all business verticals, ensuring alignment with enterprise growth objectives and corporate brand standards  Provide senior leadership and day-to-day direction to a team of marketing managers and specialists – setting clear priorities, developing talent, and building a high-performance culture  Serve as a strategic advisor and trusted partner to vertical leaders  Represent the Corporate Marketing function in leadership meetings, influencing decisions that shape how Suffolk presents itself in the market  Champion a data-driven marketing culture: define the KPI framework, lead reporting, and translate performance data into actionable strategy adjustments  Campaign Strategy & Market Positioning   Develop and own differentiated market positioning for each vertical – grounded in deep competitive intelligence, audience insight, and business strategy  Build integrated, multi-channel marketing strategies that drive brand authority, pipeline generation, and enterprise growth across priority markets  Lead full-funnel campaign architecture – from brand awareness through advocacy – and ensure consistent, compelling storytelling across every touchpoint  Drive strategic alignment across verticals to identify shared opportunities, reduce duplication, and amplify Suffolk's enterprise narrative  Business Development, Pursuits & PR  Partner at the executive level with business development leaders to align marketing investment with pipeline priorities and growth targets  Develop and oversee targeted account-based marketing (ABM) programs that directly support business development efforts  Orchestrate national marketing campaigns with localized, regional execution to maximize impact across geographies  Storytelling, Events & Brand Stewardship  Act as the senior steward of Suffolk's brand across all verticals – setting standards, resolving brand conflicts, and ensuring integrity at every level of execution  Commission and guide enterprise-level storytelling initiatives that amplify Suffolk's reputation, culture, and market leadership  Partner with Operations, Functional, and Executive teams to surface and develop high-impact stories that differen