Vice President - Retention & Lifecycle Marketing

Job Description AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.   We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.  We are currently seeking a Vice President - Retention & Lifecycle Marketing to join our Audience & Media Strategy team based either in our  New York, NY office . JOB RESPONSIBILITES Drive   overall   strategy and execution   for   streaming   retention marketing with the goal of increasing engagement and reducing   churn across AMC Global Media streaming services   Develop a deep understanding of subscriber analytics including   audience cohorts   based on both tenure and   viewership behavior   for each streaming service   Build and manage a retention plan across for each streaming service based on each brand’s content slate, unique subscriber cohort   profiles   and viewership drivers to   leverage   key engagement opportunities and offset churn risks   Develop target KPI goals based on engagement and churn metrics by streaming service in collaboration with Streaming Products, Subscriber Analytics and Research teams   D evelop   comprehensive subscriber communications   plans ,   learning agendas, KPIs and goal setting   across the   DTC and Partner   streaming   portfolio (including email, push, in-app notification) to drive engagement, reduce churn, and maximize   winback   opportunities   Work closely with   P artner   M anagement team to develop retention plans for   key Partner   environments with the focus on leveraging each partner’s product capabilities and available data to drive engagement and reduce   churn   including developing custom lifecycle messaging for key partner cohorts (i.e., Verizon promo subscribers, Charter cable subscribers who authenticate and access AMC+ as part of cable package, device subscribers, etc.)   In collaboration with   P artner   Management ,   Streaming Products and Marketing teams ,   leverage   strategic pricing promotions – particularly with partners -- to maximize engagement opportunities and minimize churn risks   Incorporate different product types (Ad Tiers, Bundles) in overall audience targeting strategies to drive the best retention and   winback   outcomes   Work with Owned & Operated   Promo   Planning,   Partner Management,   Subscriber Analytics/Research, and Business Intelligence to understand impact of linear and FAST promotion on streaming engagement   Understand impact of other owned ecosystem promotion – particularly social media – on streaming engagement in collaboration with Marketing and Research teams   Coordinate closely with Product Strategy & Operations   team   to   monitor   product rollouts/enhancements and their effects on retention   Keep an eye on market changes and developments   – particularly across Partner Platforms –   that   present   new opportunities   or risks   for   subscriber retention   and our ability to engage our user base   Leverage A/B testing capabilities ,   particularly in CRM ,   to develop a   better   understanding of what   creative and messaging   drives streaming engagement across brands and   work with the broader creative and marketing teams to   optimize   messaging accordingly   Consistently stay informed with best-in-class retention practices   QUALIFICATIONS (Required & Preferred)   Bachelor’s degree   10 -15   years of   relevant work experience with   least 8 years specific to customer retention marketing; prior experience within a subscription based streaming service and/or a DTC environment a plus     Strong knowledge and experience with CRM systems, including segmentation,   automation   and email platforms   A strategic mindset and the ability to think critically,   identify   opportunities, and develop innovative solutions to enhance the customer experience   Experience leading content-driven lifecycle strategies   Expertise   in relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution,   analysis   and reporting) with proven ability to translate performance metrics into actionable insights   Strong communication   and collaboration skills, with an ability to present business cases and persuade stakeholders   Experience working on a matrixed, cross-functional team   Knowledge of customer feedback tools and best practices    Excellent interpersonal skills with   a high level   of emotional intelligence, including the ability to collaborate between diverse teams and individuals   Experience working with product,   engineering   and technology teams a plus   The base compensation for this position is $160,000 to $220,000  commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.  The Company is committed to policy of nondiscrimination in its employment and personnel pr