SVP Director of Marketing

Overview: The SVP Director of Marketing provides strategic leadership and direction for all advertising, marketing, external communications, and brand management efforts across German American. This position oversees the company’s marketing and advertising strategy, brand integrity, customer experience initiatives, and external communications across multiple states and business lines. The role plays a key part in supporting growth strategies, including through mergers and acquisitions, by ensuring consistent brand representation, strategy aligned to revenue, growth and customer experience goals. The Director leads a talented marketing team located throughout our footprint and partners closely with data, product, and line-of-business leaders to strengthen customer acquisition, engagement, and loyalty. Regional and Market leadership will also be key partners to collaborate with in obtaining local intelligence in helping drive growth and community engagement in support of our regional model. This position also works to enhance employer branding and promote German American as an employer of choice. German American Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (pregnancy, sexual orientation, or gender identity), age (40 or older), national origin, genetic information, veteran status, disability, or any other basis protected by law. German American is committed to the full inclusion of all qualified individuals. As part of this commitment, if you require reasonable accommodation in completing the application process, interviewing, or completing any pre-employment testing, please direct your inquiries to our Talent Acquisition team at 812-482-0717 or [email protected]. German American employees are required to adhere to laws and regulations applicable to banks and to German American policies and procedures. Applicants should expect to complete necessary pre-employment screening pursuant to these laws, regulations, and policies.