Senior Product Manager – Website & Commerce Experience

Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry. Taxwell is a leading digital tax filing platform formed in 2022 from the combination of Drake Software® and TaxAct®. These two longstanding organizations offer customers professional and do-it-yourself digital and downloadable products that are easy-to-use, best-in-class technology, and provide unparalleled customer support. Taxwell brands are a trusted solution for all   users   including those with complex tax returns. We strive to attract and   retain   candidates who exemplify our values: performance, perseverance,   progress   and partnership. Taxwell is an organization of forward thinkers looking to add industry experts to our growing team.   Product Manager – Website & Commerce Experience Position Summary TaxWell is seeking a Product Manager – Website & Digital Experience to own the strategy, roadmap, and execution across TaxAct.com, Drake Software, and 1040.com. This role is responsible for driving customer acquisition, engagement, and conversion through best-in-class website experiences, content management capabilities, ecommerce funnel optimization, and digital experimentation. The Product Manager will serve as the business owner for the website ecosystem, partnering closely with engineering, UX, marketing, SEO, analytics, content, and compliance teams to deliver customer-centric experiences that drive measurable business outcomes. The ideal candidate combines strong product management fundamentals with experience managing websites, CMS platforms, and ecommerce conversion funnels. Essential Duties and Responsibilities: Website Strategy & Ownership Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites. Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention. Establish website KPIs and measure success against business objectives. Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys. Identify market opportunities through customer research, analytics, industry trends, and competitive analysis. Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. CMS & Content Platform Management Own the CMS platform strategy, capabilities, governance, and content publishing experience. Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency. Define requirements and prioritization for CMS enhancements and integrations. Ensure content experiences support business goals while maintaining brand consistency and compliance requirements. Ecommerce & Conversion Optimization Own the end-to-end ecommerce funnel and conversion strategy across digital properties. Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points. Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth. Product Leadership & Execution Define product requirements, user stories, success metrics, and acceptance criteria. Own and prioritize the product backlog to ensure alignment with strategic objectives. Lead cross-functional teams through discovery, planning, development, launch, and optimization. Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines. Participate in Agile ceremonies and ensure successful execution of roadmap commitments. Essential Duties and Responsibilities: Website Strategy & Ownership Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites. Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention. Establish website KPIs and measure success against business objectives. Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys. Identify market opportunities through customer research, analytics, industry trends, and competitive analysis. Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. CMS & Content Platform Management Own the CMS platform strategy, capabilities, governance, and content publishing experience. Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency. Define requirements and prioritization for CMS enhancements and integrations. Ensure content experiences support business goals while maintaining brand consistency and compliance requirements. Ecommerce & Conversion Optimization Own the end-to-end ecommerce funnel and conversion strategy across digital properties. Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points. Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth. Product Leadership & Execution Define product requirements, user stories, success metrics, and acceptance criteria. Own and prioritize the product backlog to ensure alignment with strategic objectives. Lead cross-functional teams through discovery, planning, development, launch, and optimization. Make informed t