Senior Director Payer Marketing

Career Category Marketing Job Description Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Senior Director Payer Marketing What you will do Let’s do this. Let’s change the world. In this vital role you will be responsible for developing and executing the payer-facing commercial strategy that enables broad and sustainable access for the company’s products and services. This leader shapes the payer value story, drives payer/customer engagement strategy, and partners cross-functionally with Market Access, Account Management, HEOR/Medical, Pricing & Contracting, Product Marketing, and Sales to improve coverage. This role is ideal for an experienced market access marketer and people leader who can translate clinical, economic, and real-world evidence into compelling payer narratives; build differentiated segmentation and messaging; and deliver omnichannel campaigns and tools that support payer decision-makers (health plans, PBMs, IDNs/health systems, specialty pharmacy, Medicaid, Medicare, and employer groups). Key Responsibilities Strategy & Leadership Own and evolve the payer marketing strategy aligned to overall brand strategy, access goals, and corporate priorities across the Amgen priorities. Lead development of the payer value proposition and supporting messages across customer segments for prioritized brands. Serve as the commercial “voice of payer” across the organization—bringing forward insights, trends, and competitive implications. Manage and mentor a high-performing payer marketing team; set clear goals, development plans, and operating rhythms. Establish robust payer/customer insight generation, including primary/secondary research, advisory boards, and competitive monitoring. Identify key access barriers and leverage points; translate insights into measurable marketing objectives and tactics. Value Communication & Content Development Lead creation and governance of payer-facing materials and programs, including: Payer value decks and formulary kits AMCP dossiers and supporting modules (as applicable) Budget impact models / cost calculators (in collaboration with HEOR) Clinical and economic evidence summaries (within promotional/non-promotional guidelines) P&T committee support tools and pull-through resources Account-specific customization frameworks Ensure all payer materials are accurate, compliant, and aligned with Medical/Legal/Regulatory (MLR) and applicable industry codes. Omnichannel Marketing Design and execute account-based marketing (ABM) approaches for priority plans/accounts, enabling field teams with tailored messaging and content. Orchestrate omnichannel payer engagement (field enablement, email, webinars, thought leadership, congress presence, digital channels, and partner ecosystems). Cross-Functional Partnership Collaborate closely with: Pricing & Contracting Strategy to ensure marketing narratives support contracting strategy and access pathways HEOR/Medical/CfOR to translate evidence plans into customer-ready value stories Trade/Distribution (where relevant) to support specialty pharmacy and channel strategies Brand/Product Marketing to maintain message consistency across stakeholders VA Insights to define performance metrics and track outcomes Patient Access & Reimbursement to support field-ready tools/ access messaging.  Contribute to launch readiness and lifecycle planning from a payer/customer lens. Budget & Agency Management Own the payer marketing budget; allocate spend to highest-impact initiatives. Manage external partners (agencies, research firms, model vendors, design/content teams) with clear briefs, timelines, and performance expectations. What we expect of you We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a strategic, business-facing analytics leader with these qualifications. Basic Qualifications: Doctorate degree and 5 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience OR Master’s degree and 9 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience OR Bachelor’s degree and 11 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience Preferred Qualifications: Launch experience (pre-launch through post-launch) with payer-facing deliverables and access milestones. Experience with AMCP dossiers, value frameworks, budget impact tools, and outcomes-based contracting narratives. Strong analytical fluency (claims/coverage data, patient journey, contracting/access analytics). Experience implementing omnichannel programs for payer audiences. Core Compete