Senior Digital Marketing Manager | Sage Home Loans

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. For the Sage Home Loans website click here . Curious how Sage Home Loans fits into Red Ventures? Click here.   Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Digital Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand,  optimizing  the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment. If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.   What You’ll Do: Paid Media & SEM Campaign Management   Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels   Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance   Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement   Ensure all advertising campaigns align with mortgage regulatory standards and compliance requirements   Search Engine Optimization, AEO & GEO   Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies   Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces   Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation   Monitor organic search rankings, share of voice, and AI search visibility using advanced analytics tools   Website Experience & Landing Page Optimization   Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation   Lead landing page strategy and testing frameworks—including A/B and multivariate tests—to increase engagement, reduce drop-off, and improve qualified lead flow   Collaborate with product, engineering, and analytics teams to deploy site enhancements quickly and iteratively   Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable conversion lift   Manage affiliate marketing conversion optimization   Website Content Strategy & Management   Oversee website content strategy to support demand generation, brand authority, client education, and organic search performance   Align editorial calendars with paid media, search priorities, and product initiatives   Ensure website content reflects Sage’s client-first mindset and simplifies complex mortgage topics for everyday borrowers   Optimize content distribution across owned, earned, and paid channels to maximize reach and engagement   Analytics, Reporting & Revenue Ownership   Establish clear KPIs across acquisition, engagement, and conversion—tying marketing activity directly to revenue generation   Build dashboards and present performance insights to senior stakeholders with actionable recommendations   Maintain accurate tagging, attribution, and CRM integrations across all digital properties   Continuously evaluate and refine the martech stack to improve measurement, scalability, and speed-to-insight   Cross-Functional Leadership   Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals   Contribute to strategic planning, forecasting, and growth modeling as a key voice in shaping Sage’s digital future   Partner with customer experience to oversee Sage’s brand reputation across digital platforms.   What We’re Looking For: 6+ years of experience in digital marketing with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy   Prior people management experience with a track record of building, coaching, and scaling high-performing teams   Proven success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growth   Strong command of search engine optimization principles including technical SEO, on-page strategy, and link-building   Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems   Hands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impact   Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms   Experience managing website content strategy and ensuring alignment across SEO, paid, and brand channels   Strong analytical skills with the ability to translate complex data into clear, actionable strategy   Experience in regulated industries such as mortgage, fintech, or financial services preferred   Ownership mentality with a bias toward action, speed, and continuous improvement—plan beats no plan   Ability to operate independently in a fast-paced environment where every second counts   Compensation:  This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications. Total Cas