Marketing Manager, AI Growth

Marketing Manager, AI Growth AI Search, AEO/GEO & Customer Advocacy About Foxit Foxit is transforming how people and organizations work with documents through innovative, secure, and accessible PDF and eSignature solutions. As a leading global software provider, Foxit serves millions of users and customers across more than 200 countries. Our award-winning technology challenges the status quo by delivering fast, affordable, and powerful alternatives to traditional document solutions. With global operations across North America, Europe, Asia, and Australia—and customers including Google and Amazon—Foxit offers the opportunity to make an impact within a rapidly growing international technology company. Learn more at www.foxit.com . The Opportunity Foxit is seeking a Marketing Manager, AI Growth to lead our offsite citation, customer advocacy, and AI search visibility strategy. As AI-powered discovery platforms—including Google AI Overviews, Google AI Mode, Gemini, ChatGPT, Claude, and Perplexity—become increasingly important in how software buyers research and evaluate solutions, brands must establish a credible and consistent presence across the third-party sources these platforms reference. This role will help ensure Foxit is accurately represented, frequently cited, and highly visible across customer review platforms, professional networks, online communities, earned media, and AI-generated search experiences. This is a hands-on role combining strategy, execution, analytics, and cross-functional leadership. You will develop Foxit’s roadmap for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), customer advocacy, digital PR, and offsite brand visibility , while also owning the day-to-day programs that drive measurable results. You will join the Digital Marketing team and partner closely with SEO/AEO, Organic Social, Brand, Public Relations, Product Marketing, Customer Support, Web, and Paid Media teams. Key Responsibilities Customer Advocacy and Review Platform Management — 60% Own and optimize Foxit’s brand presence across platforms such as G2, Gartner Digital Markets, Gartner Peer Insights, Trustpilot, TrustRadius, SourceForge, and other relevant software review sites. Develop and execute customer review-generation campaigns in partnership with Email Marketing, Customer Success, and other internal teams. Manage review response workflows, including escalation processes for complex, sensitive, or negative customer feedback. Monitor ratings, reviews, sentiment, competitor activity, and recurring themes that can inform product, customer experience, and messaging decisions. Identify opportunities to strengthen Foxit’s visibility, credibility, and conversion performance across third-party review platforms. Partner with Web, Organic Social, and Paid Media teams to activate customer reviews, awards, ratings, testimonials, and advocacy assets across Foxit’s marketing channels. Stay current on platform updates, partnerships, algorithm changes, best practices, and emerging customer advocacy opportunities. AI Search Visibility and Offsite Citation Growth — 20% Develop and execute a holistic offsite citation strategy across online communities, professional networks, review sites, publications, and earned media. Build programs that improve Foxit’s visibility within AI-generated answers and recommendations across major large language models and AI search platforms. Create and execute strategies for increasing Foxit’s presence on Reddit and LinkedIn through authentic community engagement, content contributions, employee advocacy, and individual thought leadership. Partner with internal and external stakeholders to develop a digital PR strategy that expands Foxit’s earned media presence and AI citation footprint. Monitor Foxit’s citations, mentions, sentiment, and share of voice across AI search platforms using tools such as Ahrefs, Semrush, and other AI visibility platforms. Identify citation gaps, competitor advantages, and emerging content opportunities in partnership with the SEO/AEO team. Establish regular reporting on AI search visibility, offsite citations, customer advocacy performance, and share-of-voice trends. Cross-Functional Strategy and Execution — 20% Coordinate with Foxit’s PR agency to align earned media initiatives with AI citation and offsite visibility priorities. Partner with Brand and Organic Social teams on social media, influencer, executive visibility, and employee advocacy programs. Collaborate with Product Marketing to ensure Foxit’s positioning, product capabilities, and competitive differentiators are represented accurately across third-party sources and AI-generated responses. Serve as the internal owner and strategic connector for Foxit’s offsite presence, ensuring consistent messaging and coordinated execution across channels. Develop or contribute to content assets—including blog posts, comparison guides, thought leadership articles, community content, and educational resources—that support Foxit’s AI citation and visibility goals. Partner with Customer Support and Customer Success teams to develop escalation and response workflows for review platforms and community channels. Translate offsite insights, customer feedback, and AI search trends into actionable recommendations for marketing and business stakeholders. Required Skills and Qualifications Must-Have Qualifications 2–4 years of experience in SEO, AEO, GEO, content marketing, customer advocacy, digital PR, growth marketing, or a related field. Understanding of how AI search platforms, answer engines, and large language models discover, evaluate, and cite third-party content. Hands-on experience managing a company’s presence or customer review campaigns on platforms such as G2, Gartner Peer Insights, Gartner Digital Markets, Trustpilot, TrustRadius, or similar sites. Experience developing programs that im