Manager, Senior Field Marketing

Where Conviviality is at work. Pernod Ricard is a global premium international champagnes and spirits company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet®, Beefeater and Malfy Gins, and a leading portfolio of American whiskey brands including Jefferson’s, Rabbit Hole, TX, Smooth Ambler and Skrewball™ whiskey. Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! Location : California Careers that unlock the magic of human connection  Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!  Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.    Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!  The salary range for this role, based in Los Angeles, is $139,500.00 to $174,400.00. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position. Job Summary As a Senior Field Marketing Manager, you will play a critical role in shaping localized growth strategies across assigned markets, with a focus on footprint states. This position brings together strategic planning, investment optimization, and market activation to ensure brand priorities connect with consumer opportunities and commercial objectives. Working across Sales, Brand Marketing, Trade Marketing, Distributor partners, and Field teams, you will transform national strategies into impactful local programs that drive visibility, trial, conversion, and business results. The role offers the opportunity to influence regional growth, lead high-performing teams, and help bring Pernod Ricard’s culture of conviviality to life in market. Who will love this job This role is ideal for a strategic and commercially minded marketing leader who enjoys balancing long-term planning with executional excellence. You thrive in collaborative environments, build trusted partnerships across functions, and use data and insights to guide decisions. You are energized by leading teams, influencing without direct authority, and identifying opportunities to create measurable business impact. Most importantly, you bring a growth mindset, strong business acumen, and a passion for developing inclusive, high-performing teams. What you’ll do Strategic Planning & Commercial Alignment Lead annual, quarterly, and cyclical field marketing planning for assigned markets, aligning strategies to consumer insights, business performance metrics, competitive trends, and local market opportunities. Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps. Partner with Commercial Sales and regional leadership to identify growth opportunities and optimize advertising and promotion (A&P) investments to maximize return on investment. Drive continuous improvement of planning, reporting, budget management, and execution processes to increase efficiency, transparency, and consistency. Field Marketing Strategy & Execution Develop and execute market-specific activation plans that translate national brand priorities into impactful local programs. Provide oversight of priority initiatives, monitoring performance, market readiness, and execution quality while identifying opportunities for improvement. Establish clear objectives, timelines, accountability measures, and post-program learning processes to strengthen execution across markets. Partnership & Experiential Marketing Lead planning and oversight of strategic partnerships, sponsorships, and experiential programs that connect brand assets with local consumer engagement opportunities. Guide execution of major trade events and sponsorship activations within focus markets. Evaluate sponsorship effectiveness through detailed recaps, measuring execution quality, commercial impact, and future opportunities. Distributor Engagement & Commercial Planning Lead distributor planning sessions for assigned markets, aligning partners on priorities, programs, timelines, and performance expectations. Serve as a key Field Marketing representative in Quarterly Business Reviews (QBRs), Monthly Business Reviews, and strategic planning forums. Ensure distributor communication and execution remain aligned with business objectives and activation requirements. Commercial Recaps & Reporting Compile and analyze performance results for priority programs, innovations, and ma