Growth Product Manager, Web & Acquisition

Team: Growth Reports to: Nick Coetzee, VP (Growth, Operations) Location: New York City preferred (hybrid: Tuesday–Thursday in office). Exceptional remote candidates will be considered. Compensation: $175K–$200K base salary; $200K–$240K target total cash compensation About Axial Axial’s mission is to unleash the power of private capital markets for entrepreneurs by pioneering an online platform that’s transforming American small business M&A.  Founded in 2009, Axial serves over 10,000 private M&A market participants - including private equity firms, corporate acquirers, boutique investment banks, and business owners looking to sell their companies.  In 2025, Axial powered the exit efforts of about half of the U.S. small and mid-sized business (SMB) M&A market - companies doing between $5M and $100M revenue - by facilitating 1,000,000+ buyer <> seller platform connections across 12,500+ deals. We're a lean, high-conviction team building category-defining products for a market that moves quickly and trusts carefully. That context shapes everything about how we work. About Growth @ Axial Axial is the most recognized brand in the M&A deal platform space, with a large and established online presence built over 15+ years.  But the way people discover, evaluate, and engage with products, services, and information is changing quickly - driven by AI, evolving search behavior, and rising expectations for useful, data-rich digital experiences. That creates a significant opportunity for Axial: to build on our existing authority while rethinking how we attract, educate, and convert the next generation of business owners, buyers, and M&A professionals. Our growth engine is predominantly focused on inbound, organic demand generation channels, including: SEO & AEO: Growing visibility across traditional search engines and AI-powered answer engines Website Conversion: Using agile, experimental, and data-oriented approaches to convert more visitors into qualified leads and members Free Tools & Data Products: Building calculators, market intelligence products, and other useful resources for our core audiences Content & Media: Two newsletters, a blog, social media, e-books, and a podcast Product-Led Growth: Developing product- and member-driven strategies that strengthen acquisition, engagement, and network growth Unlike Growth PM roles focused on a single funnel or product area, this person will help shape nearly the entire top of Axial’s growth engine. Our roadmap combines big, high-conviction bets with a steady stream of incremental optimizations. We want someone who can develop a clear point of view on the right portfolio of both, and then translate that perspective into well-scoped, measurable, and excellent releases. The Role We’re looking for a Growth Product Manager to own Axial’s website products and broader digital growth roadmap - including our website, free tools, data products, and demand generation experiences across our core audiences. This is an individual contributor role with substantial ownership, broad cross-functional exposure, and a mandate spanning strategy, execution, and measurement. Responsibilities: Acquisition & Business Outcomes: Own growth across three core outcomes: total qualified leads, business owner acquisition, and buyer acquisition. Success will be measured through audience expansion, qualified leads, new member growth, and the reach and utility of Axial’s proprietary market intelligence as a driver of those outcomes. Website & Growth Product Execution: Own the end-to-end execution of Axial’s website and growth product roadmap - from scoping and coordination through QA and launch. SEO, AEO & Conversion Rate Optimization: Drive organic traffic and conversion through SEO, AEO, and on-page optimization across programmatic and editorial experiences. Experimentation & Measurement: Establish clear measurement plans for experiments and releases by defining success upfront, monitoring performance after launch, and diagnosing results. Maintain a recurring analytics practice across traffic, conversion, acquisition, and engagement, and use those insights to shape future priorities. Growth Strategy & Roadmapping: Develop a clear point of view on Axial’s most important growth opportunities and translate it into focused quarterly roadmaps. Balance big, high-conviction bets with a steady stream of incremental optimizations, pressure-testing priorities with leadership and our retained growth consultant. AI-Assisted Building: Use AI-assisted development tools to independently prototype, build, and launch pages, tools, experiments, and lightweight features. Apply AI across copywriting, design iteration, data analysis, prototyping, and QA to improve both the quality and velocity of your output. Growth Technology & External Resources: Own the tools, platforms, and AI infrastructure that power our growth work, including analytics, experimentation, SEO tooling, and AI-assisted development. Evaluate where to invest, consolidate, or cut, and manage freelancers, consultants, and service providers as high-quality extensions of the internal team. Cross-Functional Leadership: Serve as the connective tissue across design, growth engineering, and content. Ensure development aligns with scope, scope aligns with strategy, stakeholders remain informed, commitments stay on track, and important details do not get overlooked. What Great Looks Like You’re a genuine thought partner. You proactively identify bottlenecks and growth opportunities, share your opinions, and contribute deliberately to longer-term strategy and quarterly roadmaps. You move quickly without being sloppy. You know when to act on a high-confidence decision and when a bigger bet warrants more deliberate thinking. You don’t let perfect become the enemy of shipped. You communicate proactively and clearly. In writing, in Slack, and in a room, you adapt your style to the audience, giv