Global Associate Marketing Director, R&I

Our bold ambition is to deliver life-changing medicines that help eliminate COPD as a leading cause of death, eliminate asthma attacks and achieve clinical remission in immune-mediated diseases to make a difference for the over  6 million  people currently using our medicine. As the  Global Associate Marketing Director , you will have an opportunity to work on a fast-growing blockbuster brand on track to become a  top 10 brand at AstraZeneca . Within the  Global Respiratory team  and reporting to the  Global Commercial Head , you will have a unique opportunity to lead the development and implementation of promotional brand strategy and materials to grow the brand as a market leader. This pivotal role will ensure the successful execution of tactics aligned to the  Global Strategic Plan (GSP)  and  operational plan , driving both short-term performance and maximizing long-term brand value. The role will also play an important part in advancing  digital innovation , applying  AI-enabled tools and approaches , and ensuring strong cross-functional coordination across brand execution, alliance priorities, and supply planning. What You’ll Do Develop and refine the brand’s promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition. Lead the implementation of prioritized tactics within the  GSP  and  operational plan , ensuring timely execution, clear accountability, and alignment with brand objectives across markets. Craft and implement persuasive promotional materials and campaigns in alignment with the overarching brand strategy, with an emphasis on innovative thinking and flawless execution. Serve as a lead for  digital innovation and AI implementation , identifying and applying AI tools and techniques to enhance marketing effectiveness, content development, customer engagement, executional efficiency, and insight generation across the omni-channel ecosystem. Analyze business performance and formulate strategic insights to leverage business drivers, optimize brand performance, and identify transformative pathways. For key strategic initiatives, lead the creation, rollout, and optimization of new marketing materials and tactics, ensuring they are embedded effectively into the  GSP  and broader operational planning process. Collaborate with markets to identify best practices, uncover needs and trends, and improve consistency of brand strategy execution through omni-channel tactics. Build and maintain strong relationships with enterprise cross-functional teams to ensure seamless execution and tracking of marketing activities and tactics. Work closely with  alliance partners  and internal stakeholders to support strong  alliance management , ensuring strategic alignment, effective governance, coordinated execution, and delivery against shared brand priorities. Partner with relevant cross-functional teams, including commercial, medical, sales, market development, advocacy, and supply colleagues, to ensure brand plans are informed by market needs, evidence generation, and operational realities. Support  supply management  considerations by ensuring close alignment between brand plans, demand assumptions, launch readiness, and execution priorities, helping to mitigate risk and support continuity of supply. Play a crucial role in the preparation and execution of launch activities for the product’s expansion with a new indication. Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact. This role will report to the  Global Head of Marketing . Essential Skills / Experience Qualifications Bachelor’s degree, preferably in  business, marketing, or the sciences . 5+ years  of pharmaceutical commercial experience, including a robust understanding of the  US market . Proven track record in developing and executing brand strategies and materials founded on insights and value propositions. Demonstrated experience in translating strategy into  clear tactical implementation  through brand plans, operational plans, and cross-functional delivery. Experience applying  digital and AI-enabled tools  to improve marketing effectiveness, execution, planning, or customer engagement. Demonstrated experience in financial competence and budget management. Experience in the  respiratory  and/or  immunology  therapeutic area. Experience engaging with external customers, such as  key opinion leaders . Proven ability to strategically lead personal and non-personal tactic development and execution. Skilled in managing multiple projects across functional areas, working independently when appropriate, collaborating within teams, and serving as a sub-team lead when needed. Demonstrated aptitude for acquiring and applying both scientific and business acumen. Experience managing external agencies and/or vendors on a daily basis, including budget oversight. Experience working across complex stakeholder groups, with strong collaboration in areas such as  alliance management , matrix leadership, and operational execution. Strong understanding of cross-functional dependencies, including the impact of commercial planning on  forecasting, launch readiness, and supply management . Preferred Qualifications Strong critical thinking and problem-solving skills. Proven leadership and influencing skills to drive strategy adoption and execution. Proven leadership skills and the ability to collaborate in a matrix environment. Familiarity with applying  AI tools and techniques  to enhance marketing efficiency, content generation, insight development, and omni-channel execution. Experience contributing to or supporting  alliance governance  and partner coordination in a global or cross-market setting. Experience integrating commercial priorities with  operational planning and supply-related considerations  to enable effective execution. When we put