Director of Strategic Marketing

Overview The Director of Strategic Marketing is a forward-thinking leader who helps advance Penn College's marketing organization through insight-driven and data-informed approaches. A member of the Strategic Marketing & Communications team, the Director leads the development and execution of integrated marketing strategies that support institutional priorities, including but not limited to enrollment, academic programs, the promotion of credit and non-credit programs, retention and campus services. The Director serves as a key ambassador and communicator of the college's marketing strategy, translating data, market trends and performance insights into clear, actionable recommendations that inform decision making and improve organizational outcomes. The Director oversees a talented team responsible for strategic marketing, advertising, social media, photography, videography, brand management, and campaign planning, execution and performance. The Director collaborates with the Marcom team and subject matter experts across the college to advance integrated marketing initiatives aligned with key organizational objectives. Working closely with the Vice President of Strategic Marketing & Communications, the Director develops and manages budgets, oversees agency partnerships, guides marketing and communications planning, recommends tools and processes that improve effectiveness, and leads the Strategic Marketing team in executing initiatives that deliver meaningful outcomes. The Director will have a proven record of translating information into strategic action, communicating effectively with executive leadership and campus partners, championing innovation and emerging technologies and fostering a culture grounded in Penn College's values of strength through respect, student-first culture, real-world education and collaboration with business and industry. Benefits  include :  medical and dental insurances, retirement plans, paid time off, educational benefits for employees and dependents at Penn College and Penn State University, and more. For additional information, click here. Qualifications EDUCATION Bachelor's Degree in Marketing, Advertising, Communication, or related discipline. Required Master's Degree in Strategic Communications, Marketing, or related discipline. Preferred EXPERIENCE Seven (7) years in marketing, communications, or related experience. Required Five (5) years of experience creating, writing, and editing marketing and informational messages/materials in accordance with brand standards. Required Five (5) years of experience working with marketers, communicators, designers, printers, and online publishers. Required Five (5) years of experience supervising staff. Required Experience with budget building, management, and ROI tracking. Required Experience in dealing with the public in marketing, sales, or education roles. Required ABILITIES AND SKILLS Evidence of management abilities and leadership skills. Required Good organizational skills that allow for the creation of efficient, accurate, and coherent information. Required Strong interpersonal skills to effectively communicate with a wide range of individuals with diverse skillsets and personalities. Required Work independently and make decisions without supervision. Required Analyze and understand project objectives to discern project impact on instutional advancement. Required Ability to effectively communicate with a wide range of individuals and constituencies in a diverse community. Required Ability to analyze and understand project objectives and discern project impact on the department and College. Required Ability to handle a variety of projects simultaneously and to meet deadlines often requiring very quick turnaround. Required Ability to structure information so that it is manageable and comprehensible to readers. Required Flexibility in scheduling, etc. to meet immediate/unanticipated needs. Required Ability to analyze problems and develop solutions with accuracy and composure. Required Ability to resolve impromptu problems/clients’ complaints quickly and with composure. Required Ability to work on own initiative independently and make decisions with limited supervision. Required Ability to assess project scope and needs, and delegate as necessary. Required Capable of dealing with a variety of assignments simultaneously with frequent interruption of work. Required Effective oral and written communication skills. Required Responsibilities Strategic Leadership • Lead the development of annual and long-term integrated marketing plans. • Lead brand vision, oversight and management of brand guidelines and long-term brand direction. • Serve as a key ambassador for the college’s marketing strategy, translating data, performance results and market insights into actionable information for leadership, stakeholders and campus partners. • Create annual budgets in collaboration with Strategic Marketing & Communications directors. • Analyze annual marketing spend to identify opportunities to improve return on investment (ROI). • Support and oversee trademark, copyright protection and compliance efforts to safeguard the college’s brand and intellectual property. Marketing Planning & Performance • Develop and implement data-informed strategies in collaboration with the Web-Based Services and Strategic Communications teams to support marketing campaign execution, digital experiences and institutional priorities. • Recommend adjustments to marketing strategies, tactics and resource allocation to enhance campaign performance and outcomes. • Oversee advertising strategies and analysis of key performance metrics. • Oversee social media strategy, including the development and maintenance of content pillars and performance metrics. • Evaluate video and photography needs to establish content production priorities that support institutional goals and enrollment objec