Director Medicaid Plan Marketing

Anticipated End Date: 2026-08-07 Position Title: Director Medicaid Plan Marketing Job Description: Director Medicaid Plan Marketing Location: Washington State This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Please note that per our policy on hybrid/virtual work , candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law. The Director M edicaid Plan Marketing  will be responsible for the planning and direction of less complex, specific marketing strategies for a single functional marketing area. How will you make an impact:  Develops short and long term growth, marketing and retention strategies and objectives. Directs and coordinates activities of the business if Initiative to assure alignment with corporate goals. Researches and evaluates competitive activity. Develops and implements of an effective tracking mechanism for daily, weekly, monthly, and yearly activities and productivity. Develops and conducts office and field rep training methods. Oversees the quality control process and procedures. Ensures compliance with state and municipal laws, rules, and guidelines for marketing and outreach. Hires, trains, coaches, counsels and evaluates performance of direct reports. Minimum Requirements: Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background Preferred Skills, Capabilities and Experiences: Experience planning and leading community events/partnerships in conjunction with building relationships with local organizations and stakeholders strongly preferred. Experience driving member growth and expansion strongly preferred. 3-5 years of people leadership experience strongly preferred. Experience developing and executing multi-channel campaigns; using data/analytics to increase engagement strongly preferred. Experience in securing media coverage, managing press inquiries, and drafting press releases strongly preferred. Advance knowledge of Washington State Medicaid, the states local audiences, it's competitive landscape, and regional marketing channels strongly preferred. Experience partnering and collaborating with Washington State key stakeholders, referral pathways, member engagement, and regulatory requirements strongly preferred. For candidates working in person or virtual in the below location(s), the salary* range for this specific position is $153,732.00 - $230,598.00 Locations:  Washington State In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company.  The Company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws . * The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Job Level: Director Workshift: Job Family: MKT > Marketing, Prog/Proj & Support Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health. Who We Are Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. How We Work At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business. We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few. Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtu