Digital Marketing Specialist

Job Description The Opportunity     Embry-Riddle Aeronautical University (ERAU) seeks a dynamic, student-centered, and forward-thinking Digital Marketing Specialist to provide visionary leadership. The Digital Marketing Specialist is a key member of the enrollment marketing team, responsible for developing,   maintaining   and   optimizing   landing pages and conversion-focused campaign assets. This role also supports digital advertising through developing ad copy and   assists   with reporting and performance monitoring across marketing platforms.    This position is   required   to work on-site at the Prescott, Arizona, campus.   The Digital Marketing Specialist reports to the Associate Director of Digital Strategy, building and   maintaining   landing pages aligned with campaign goals for a seamless user experience. They own landing page development and management, ensuring accuracy,   consistency   and performance across campaigns. They also support digital advertising initiatives by writing and refining ad copy to ensure channel consistency.   The Digital Marketing Specialist works independently to build landing pages and campaign assets for prospective student audiences, including upcoming college students, adult learners, transfer students, international students, military students and more. The Specialist   is responsible for   organizing,   tracking   and   maintaining   landing pages to ensure they are current, aligned with current priorities and properly functioning. The Specialist communicates with university stakeholders, including deans, program   coordinators   and university leadership to meet institutional needs.   They   monitor   campaign performance across platforms,   identify   issues or   inconsistencies   and surface insights for   timely   decisions. The Specialist aids with reporting, including Salesforce data and campaign metrics, and ensures accuracy across systems. They also support quality assurance to ensure campaigns and landing pages function properly and meet standards.   The Specialist has strong attention to detail and technical skills, enabling them to spot anomalies, support   troubleshooting   and aid in optimization. They exercise sound judgment to identify issues, prioritize   tasks   and improve marketing processes and campaign effectiveness.   Key Responsibilities   B uild,   update   and manage   campaign   landing pages within a content management system, ensuring accuracy, organization and alignment with campaign goals and user experience best practices   Write   digital ad copy and campaign messaging   M onitor campaign performance and   identify   issues,   inconsistencies   or anomalies   I nterpret   CRM   data   to   support reporting efforts   T roubleshoot issues and support quality assurance across marketing platforms and assets   About us   For nearly 100 years, Embry-Riddle has been the world's leading aviation and aerospace university, educating more than 30,000 students across residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as through a global network of Worldwide locations and online programs. With more than 165,000 alumni around the world, our impact reaches every corner of the aerospace, aviation, defense and technology industries.   Today, our faculty, researchers and professiona l staff are advancing innovation across aviation, space, artificial intelligence, cybersecurity, autonomous systems and next-generation engineering. Working alongside industry leaders, government agencies and innovators, they are solving real-world challenges and shaping the technologies that will define tomorrow.   Whether you are an educator, researcher, administrator, technologist or industry professional, your work at Embry-Riddle will contribute to something bigger than a job. Join a community driven by discovery, purpose and excellence—and help shape the future of aerospace.   Generous Time Off:   Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.   Tuition Coverage:   Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.   Retirement Contributions:   ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution – with no vesting period.   Personal Leave:   Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.    Qualifications Qualifications   Required Experience   3-5 years of work experience   in digital marketing , digital   strategy   or related fields   Experience in conversion-driven landing page design   Experience working within a CMS, preferably Sitecore or a similar platform   Experience in writing   digital ad copy and campaign messaging   Experience working   in paid digital media (Google, Meta, LinkedIn, TikTok)   Experience in   CRM systems such as Salesforce   Preferred Experience   Experience working in higher education   Experience in GA4   Relevant certifications in digital marketing,   analytics   or CRM platform s   Required Education   Bachelor's degree in digital marketing, communications,   business   or   a   related field   Skills   Working knowledge of digital marketing concepts, including campaign execution,   conversion   and the prospective student journey   Strong attention to detail and quality assurance   skills   A bility to manage multiple projects and deadlines simultaneousl y   Ability to   monitor   campaign performance and   identify   issues,   inconsistencies   or anomalies in ad platforms   Analytical and problem-solving skills   Strong