Associate Director, Marketing Technology

IT accelerates the success of IDEXX employees and customers by providing scalable and innovative solutions and leadership. We are a global organization that supports all technology needed to deliver products and solutions to customers—enabling them to focus on delivering high-quality patient care. We strive to provide exceptional customer service and experience in the most efficient means possible, requiring alignment and cross-functional communication. As  the Associate Director, Marketing Technology, you will provide strategic consulting-level support and guidance through key IT initiatives. As a strategic partner with business leadership and other key stakeholders, you will work with our global Marketing leadership team to discuss opportunities,   identify   and prioritize projects, and deliver technology products that meet business needs.   You will serve as the “trusted advisor” and primary IT point of contact to marketing —playing   a major role   in the annual budget process, the quarterly portfolio update to the executive team, and the annual strategic planning process. This ensures close alignment on Marketing and IT priorities to drive long-term success for IDEXX.   Come join a team that directly   impacts   a global market   and creates solutions that change the world!   In this role... You will work in partnership with Marketing, IT leadership, and the IT Project Management Office, communicate decisions, priorities, and relevant project information to   appropriate levels   of staff   regarding   business unit requests, projects, and initiatives.   You will focus on strategic initiatives and planning activities for the business, in particular new   systems   and capabilities.   You will partner with IT, Marketing, and commercial leadership and other key stakeholders to define opportunities and   identify   and   facilitate   prioritization across the portfolio.   You will serve as a lead role in enabling the business to achieve its   objectives   through the effective use of technology—including emerging AI capabilities.   You will support and work through resolutions for service and delivery escalations.   You will operate as key business contact   representing   IT in promoting IT services and capabilities.   You will understand market challenges, including customer priorities and competitive issues.   You will identify   and   provide   technical options to satisfy business ideas.   You will champion the evaluation, adoption, and governance of AI tools and platforms in partnership with Marketing stakeholders, ensuring responsible and high-impact use across campaigns, operations, and customer engagement.   You will translate AI capabilities (e.g., generative AI, predictive analytics, marketing intelligence) into actionable business value for marketing leadership.   You will p artner with data, analytics, and platform teams to embed AI-powered solutions into marketing workflows and technology roadmaps.   What You Need to Succeed  ... You have Technical & Platform Experience   You have 10+ years of relevant IT and Marketing Technology experience along with leadership experience. You have hands-on familiarity with the modern MarTech (Marketing Technology) ecosystem (a marketing automation platform like Marketing Cloud, HubSpot, or Marketo; the CRM underneath it; a CDP or data layer; analytics and attribution tooling) Strong organizational skills, including operational execution excellence.   Working knowledge of Agile estimations and Product Ownership.   Ideal candidates will have a background working in a progressive, cloud-based software environment.   ​ Your location... We are looking for someone in this role to be driving distance to our corporate HQ in Westbrook, Maine, where we have a flexible hybrid requirement of only 8 days per month on-site. You have experience with Leadership & Communication   Great at planning and aligning, bringing the right people together—a strong facilitator.   Strong communicator and relationship builder with a can-do attitude and be   a strong team   player working across the matrix.   Strong influencing skills with the ability to   establish   and maintain credibility with senior leaders and other key decision-makers.   Preferably successful experience leading a virtual team.   You have excellent Business & Financial Acumen   Strong financial and business acumen, including an understanding of business/financial drivers of success, and provide value to the business.   Strategic mindset with proven success   to drive   initiatives.   Nimble, agile, lean thinking to drive change that enables   efficiencies   and drives growth.   You have AI & Emerging Technology knowledge & experience Demonstrated experience working with AI technologies in a business or marketing context, including generative AI tools, AI-powered analytics, or intelligent automation platforms.   Familiarity with AI platform ecosystems (e.g., Salesforce Einstein/ Agentforce , Google Gemini, Microsoft Copilot, or equivalent) and how they integrate with modern marketing technology stacks.   Ability to assess AI use cases for business impact and feasibility—translating technical AI capabilities into strategic marketing value.   Understanding of   AI governance principles, responsible AI use, data privacy implications, and change management considerations when deploying AI solutions.   Experience driving AI adoption among non-technical business stakeholders, including training, communication, and enablement strategies.   What you can expect from us: Base annual salary target: $160000 - $190000 (yes, we do have flexibility if needed) Opportunity for annual cash bonus as well as yearly equity award Health / Dental / Vision Benefits Day-One 5% matching 401k Additional benefits including but not limited to financial support, pet insurance, mental health resources, volu