AI Operations & Marketing Transformation Director (Remote)
CrowdStrike · Remote
📍 USA - Remotevia workday
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As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About the Role :
CrowdStrike's marketing organization is undergoing a fundamental shift in how work gets done. We're not optimizing the current model - we're building the next one. How assets get created. How teams collaborate. How roles and workflows evolve. What skills matter. What "great" looks like when AI is the default, not the exception. We are building the next operating model for modern marketing: AI-enabled, workflow-driven, and designed to scale with strong human governance.
As the AI Operations & Marketing Transformation Director, you will be a strategic partner to the VP of Marketing Excellence & Transformation, and work closely with the CMO and the MLT. You'll drive adoption of agentic capabilities across marketing teams, own the change management that makes transformation stick, define how marketing roles and skills evolve, shape the product roadmap for our AI platform, and help the organization see - and step into - a fundamentally different future of marketing work
This is the transformation-to-execution layer: someone who can understand the vision, pressure-test it against real-world constraints, help shape the right solution, and then make it operationally and practically real. The ideal candidate is more technical than a pure strategist, especially where work involves workflow logic, tool connections, and operational requirements that do not always require engineering support.
This is also a rare role - greenfield ownership at the intersection of AI, marketing strategy, and organizational change, with direct reporting to the VP of Marketing Transformation, and visibility to the CMO and senior leadership.
What You’ll Do:
Broader Marketing Transformation
Define the future of marketing work at CrowdStrike - how roles evolve, how skills shift, how ways of working change as AI becomes the default
Build strategic narratives that help leaders and teams understand where we're headed and why - executive presentations, transformation roadmaps, organizational blueprints
Provide strategic leverage to the VP - stakeholder management, executive communication, cross-functional alignment
Ensure transformation connects to execution reality - new ways of working are embedded in real teams with real workflows, not isolated as innovation side projects
AI Operations & Platform Management
Own the operational layer of AI-powered marketing — agent performance, workflow reliability, output quality, and cost efficiency across all agentic systems (campaigns, content, localization, performance, measurement, and whatever comes next)
Design and manage human-AI workflows — define where agents operate autonomously, where humans are required in the loop, and how handoffs work at each stage of the content supply chain
Define AI governance for marketing - establish decision rights for how AI operates across marketing: what runs autonomously, what requires human approval, which models and data are sanctioned (or recommended), and how new end-to-end use cases get greenlit.
Own the operating framework that lets teams move fast within safe boundaries.
Build the evaluation and feedback infrastructure — systematic quality loops that make agents measurably better over time, not just "good enough at launch"
Manage prompt architecture, memory systems, and context strategies — the invisible layer that determines whether AI outputs are generic or genuinely useful
Monitor and optimize platform economics — token usage, model selection, throughput vs. quality tradeoffs, and cost-per-output metrics that prove ROI
Build the operational playbooks that allow non-technical marketers to run AI workflows confidently — reducing dependence on you over time, not increasing it
Adoption, Governance, and Measurement
Lead rollout and adoption - of new AI-enabled end-to-end workflows across marketing teams, building trust and helping teams change how work actually gets done.
Own change management — identify resistance patterns, build advocates, create proof points, and systematically convert skeptics into champions through demonstrated value
Train and optimize AI agents — work directly with the platform to improve agent outputs through better prompts, memory tuning, quality standards, and feedback loops
Build and prioritize the feature backlog — translate user pain points and strategic opportunities into a roadmap that engineering can execute against
Connect the dots between leadership priorities and platform capabilities - ensure what we build maps to what executives care about and what teams need
Guide the technical build from a strategic perspective — you don't write the code, but you shape what gets built, why, an
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